A new rendering of Genesis' upcoming full size SUV could give us a glimpse of what to expect on the next generation sedan. I don't know if these concept headlights will be retained in production, but the grille and front bumper look reasonable.
If they can deliver something like this is the production model and keep it cheaper than key rivals when properly equipped, its well positioned to allure buyers over from competing brands. Best thing is the powerplant will likely be borrowed from the current G80 lineup, so there is less risk with a first generation buy in.
Hyundai has some of the best warranty packages in the industry, so that should alleviate most of the concerns around the powertrain. Long term reliability and depreciation are bigger areas of concern to me. There are already some huge deals to be found on used G80's.
All the more reason for Genesis to consider subscription services of some kind. This not only bundles the costs of maintenance and repairs together, but would give the ability to swap between different models under their umbrella.
those subscription services play in well to the consolidating of platforms
easy to manage models when you've eliminated a lot of barriers to switching directions on demand and thus being financially sound.
Car ownership is shifting and the next generation of buyers likely wont see the need to actually own a vehicle in the first place. This is taking us in a good direction though, as we look to reduce the overall number of vehicles on the road. How many people are currently driving around in SUV's as the sole occupant?
There has always been a big misconception that SUV's are the safer vehicles to be driving, and a lot of people made the transition to them for that reason. No doubt the higher ride provides better visibility, but we are already starting to see more crossover like car platforms.
Its not just that but it also has to do with better construction via the platform changes and all that comes with it.
Considering that I think its fair to say they're safer. Also being more visible to drivers and you with the advantage as well can't be under estimated.