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Hyundais' third Super Bowl ad has been released to promote their new Genesis brand and it's both funny and memorable. Maybe a few of you fathers out there can relate.

Dubbed the "First Date", Kevin Hart plays the role of an overprotective father who tracks his daughter's location with the help of a Blue Link integrated smartwatch. This hilarious commercial is aptly paired with Queen's "Another One Bites the Dust", hinting at the idea that this may not be the first time Hart chased away a potential suitor.


Using Blue Link's Car Finder feature, Kevin was able to track his daughter location provided that the Genesis is within a 1 mile radius of him. To use the tracker on your smartwatch, it must be paired to a smartphone with internet or cellular connection and you will need to download the Blue Link smartwatch app along with the smartphone app. Then you can either tap on the icon or push the microphone icon on the watch to use the voice activation option.

Other Smartwatch features (all with voice activation option) include:

• Remote Engine Start
• Remote Engine Stop
• Remote Door Lock / Unlock
• Remote Flash Lights / Honk Horn
• Car Finder
• Call Roadside
• Call Blue Link

Since this feature is already available in the 2016 Hyundai Genesis, it's most likely going to make an appearance in the new Genesis G80 too.
 

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Hyundai keep getting better with ad's, targeting people with the right audiences at the right time.

Maybe they'll also do something during the NBA All-Star game... dunking over a Genesis?
 

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These Super Bowl ads were meant to mark a change in the way the brand is marketed. They are definitely more fun than stuff that they have done in the past. I think it's a good move. They just want to have a positive association and to be memorable. And this one even showcases a feature of the car.
 

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These Super Bowl ads were meant to mark a change in the way the brand is marketed. They are definitely more fun than stuff that they have done in the past. I think it's a good move. They just want to have a positive association and to be memorable. And this one even showcases a feature of the car.
Indeed and Hyundai knows what they're doing. Not just with superbowl but over all. They once got a basketball player to dunk over a car of theirs and that will be a memory that'll never die out.
 

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Will this ad make we want to get a smart watch? No but it does stay on my mind when I look at a Genesis g80 so they did something right there.
 

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I was already sold on the idea of a smart watch but its hard not to consider it especially now when it makes managing your vehicle much easier. Being a busy person I need things NOW, anything that speeds up the process is a win.
 

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It's less about the car and more about making an impression so that you remember the vehicle and can look into it later. Using Kevin Hart is a pretty sure fire way to succeed at that
 

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yeah that's exactly it, it's supposed to be memorable and stick with people for a long time since what a lot look forward to are the commercials that happen around superbowl time. at least Hyundai hit the nail on this one. can't wait for next year.
 
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