Ford has been on a roll lately and their products have been improving which is going to help out Lincoln since everyone knows about the correlation between the two. So with that being said at this stage they can be seen as the Genesis of the luxury car world, and that can do a lot for them, for me it means one more vehicle to consider.Comparing to German cars is definitely a world of a difference. Beyond the MSRP, price for parts, maintenance, and like you said package and options that you can get. Reliability and just the overall dealer experience is tied in to that as well.
For some reason the Lincoln Continental never stuck out to me... Lincolns in general to be honest. Never struck a chord.
Hence why I brought the Lincoln in here, as much as I wish Lincoln was further along in its development as a brand, currently they have more in common with Hyundai than some of the other popular Luxury brands out there.I think the comparison is apples to oranges. I am a coming from four BMW's in the past 10 years to a G80 Ultimate. BMW traditionally was more of a performance car with luxury features versus Audi, MB or Lexus which are luxury cars with performance features.
BMW is straying to follow the others to gain market share and sell cars. at this point, over 90% of there vehicles in the typical BMW dealers's inventory are geared toward "badge" buyers versus being driver's cars.
I typically built my BMW's as driver's cars. In today's world, you must plan 6-8 weeks to get a BMW with features designed to improve the driving experience. To get anything from BMW equipped with suspension or handling upgrades usually requires a special order (outside of true M cars).
They are building cars for inventory to appeal mainstream versus the enthusiast. The G80 competes well on the luxury and amenities side, but it doesn't match the driving. I am enjoying the change up with more amenities and space, but really miss the driving experience of my BMW's.