Genesis Brand Could Get N High-Performance Models To Go After BMW's M & Merc's AMG Cars
Hyundai's newly-born standalone brand, Genesis, could have its very own line-up of high performance "N" models.
In an attempt of making a name for itself in a - relatively - short period of time, it appears that the Korean car manufacturer wants to get the most out of its products following the German recipe.
So, as the premium, luxurious market is currently being covered by some existing products, Genesis - under the patronage of Hyundai - looks forward to expand the line-up with various high-end models and performance-oriented variants of them.
In fact, in an interview with Car Advice at the 2016 Detroit show, Albert Biermann - Hyundai's recently-appointed head of vehicle test and high performance development, and ex BMW M division vice president of engineering - mentioned that the Genesis brand could include N models, stating:
"N is a sub-brand and with N high performance cars we work for both brands - so you have to be ready for N versions for Hyundai and for Genesis."
As if taunting BMW's iconic M-division, Genesis' N-branded high-performance models won't be just high-powered variants of their regular cars, but fully-fledged, racetrack-going, high-performance cars, with more than one model planned:
"More than one. We have a nice roadmap for the next five years working [for N] so there will be Genesis cars included."
To top it off, the future models will apparently offer a sporty character to begin with, bringing a capable platform in the business (which could be the basis of the first N-branded Genesis vehicle), as Biermann continued:
"The G70, that's a whole new animal. You can expect some really nice handling cars. It's a G70 but you can expect also some powerful G70 [models]. That platform is good for a lot of power."
Hyundai Vision G Concept pictured