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At the very least, the new G80 Sport will help Genesis start establishing itself as a luxury brand on par with Infiniti or Volvo. James Riswick from Autoblog had a chance to test drive the vehicle that managed to outsell all its rivals aside from the Mercedes-Benz E-Class and BMW 5 Series most of the time.

Though some may be under the impression that those who purchase a G80 did so because it made sense, there's more to the Sport trim than just specs and a nice price tag. If you take a closer look at the G80 Sport, you'll find copper details scattered around the exterior. That stuff used in pennies and kettles can be found in the Sport's headlights, wheel caps and dash clock. There's even matching copper colored leather stitching.

Combined with an aggressive front facia featuring three separate air intakes, gloss black mesh insert and you have a very handsome G80. Even the rear looks good with a set of quad tailpipes and gloss black rear diffuser.

Looks aside, the Sport can deliver 365 horsepower and 376 pound-feet of torque thanks to a 3.3-liter twin-turbo V6 engine. An eight-speed automatic transmission helps the vehicle accelerate effortlessly, devouring each mile while occupants enjoy a plush ride.

Though the G80 Sport does come with a multi-link rear suspension and continuously adaptive dampers, James does think it could use a more rigid structure because large bumps can unsettle the vehicle and make it shimmy a bit.

All things considered, the 2018 G80 Sport does put Genesis on the right track to take its place on the luxury pedestal.
 

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I think the future G70 will be the best representation of what the Genesis brand is capable of if we want to get into the topic of competing with the Germans and Japanese which so far shaped the luxury car segments as we know it.
 

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I see Genesis as Hyundai's version of Lexus. So long as they stick with superior quality and customer service, I believe they can be just as competitive in the luxury car market. Actually saw a few at a parking lot recently.
 

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I see Genesis as Hyundai's version of Lexus. So long as they stick with superior quality and customer service, I believe they can be just as competitive in the luxury car market. Actually saw a few at a parking lot recently.
So far they're making all the right moves, they have the money and are hiring the right people, those being people from the brands they want to compete with. Once you do that its a matter of time till we see something that reflect the money and who they got on board
 
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