Hopefully distinctions such as this will help them to be more widely recognized and accepted as a premium brand. I feel like they are still susceptible to a lot of badge bias even if its for the most part unfounded.
Hence why you see these moving quick on used lots meanwhile German vehicles are always sitting and collecting dust.Running costs and upkeep are high on German saloons, especially out of warranty. Due to badge bias, a lot of people overlook the value in something like the Stinger or G70.
As the owner of a German car, y'all are mostly correct. They are high maintenance, especially after the warranty. But I have heard the same about Asian cars as well. Biggest problem for all makes is all the technology and gee-whiz gadgets as they age.Hence why you see these moving quick on used lots meanwhile German vehicles are always sitting and collecting dust.
However a German CPO vehicle is also a good option with warranty and in Benz's case CPO'd vehicles get MBCPO Limited Warranty... as you probably guessed it was made to combat concerns like what you've shared.
Lucky for brands like Genesis there's an increase of people after stealth wealth so even though they might be worth 7-8 figures, there's a real sense of pride in some $50k Korea vehicle at times.As the owner of a German car, y'all are mostly correct. They are high maintenance, especially after the warranty. But I have heard the same about Asian cars as well. Biggest problem for all makes is all the technology and gee-whiz gadgets as they age.
As for the badge, even dealers and service people at dealerships will tell you 50% of reason why customers buy the car is for the badge. But with the expectation that the car will perform as it should.
As for resale, I don't see a lot of German cars sitting on lots for very long. If they do it is because the Asian and US cars are far cheaper and move quicker. M-B's for instance have a higher retained value than Genesis, Cadillac and just about any low price or mid-price cars.
As for M-B, warranty support even on CPO's is not 100%. Same old problem that dealer and M-B have to agree that the problem is theirs. They love the No Fault Found solution.
The main appeal for Genesis is they offer practically the same thing as BMW, Mercedes-Benz, Lexus, etc. for $10-20,000 less. The original Hyundai Genesis and the current versions used a lot from the M-B, BMW, Lexus playbook.I think the real appeal for these premium Korean products is the fact that they are different from the established norm. There is a sea of BMW's and Mercs on the road and its nice to have the option to drive something different. They just need to prove that build quality and long time reliability is on par.