Not entirely accurate, but close
I don't know why they would go to the lengths of making a standalone dealership, when a simple branch of their regular dealerships would have worked just fine. You don't see BMW or MB making standalone buildings for their high end cars. It's a waste of money imo, and I don't think we'll be seeing the Genesis dealerships expanding. Another link to the new showroom Hyundai's Genesis Flagship Showroom in Seoul Brings New Meaning to 'Gangnam Style' - The Drive
All M-B and BMW cars are considered high end to begin with. Of course, you can then add on AMG and Maybach, etc. and get really
high end. You can also consider the CLA, etc. as lower than high end. But still the brand is considered high end.
In Genesis' case, the overall brand is still Hyundai in most people's minds.
When Toyota created Lexus, Honda created Acura and Nissan created Infiniti, part of the process was to have separate dealerships. In reality many of them were dealers who owned the parent brand in the same area and they merely built new buildings next door to existing dealerships. Many often shared the service departments, but with separate drop-off and waiting rooms.
Of course, we have also seen most separate Cadillac dealerships disappear and most Audi dealerships are co-located with a VW dealership.
I have long believed that separate dealerships for Genesis will be problematic. The number of cars to be sold and serviced is so small that the dealership costs passed on to consumers is far, far higher than what Hyundai owners pay. Perhaps even higher than what M-B, BMW, Audi, etc. customers pay. European brands are notorious for needing lots of expensive maintenance. Then factor in the huge number these brands already have on the road.
In my case, the Genesis dealer is over one hour away each way and concierge service ends after 3 years. The Hyundai dealer is 20 minutes and ALL other luxury brands are only 35 minutes away. With a loaner if you are a long-term customer.