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Discussion Starter · #1 ·
This is definitely an interesting read. Hyundai Motors is planning to place a luxury EV in to the game to compete. Those EVs will of course be launched under the Genesis brand so this could get very nice.
"We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," Fitzgerald told reporters
"I think full electric cars will be the future in the auto industry," said the former Lamborghini director who recently joined Hyundai and leads strategy for Genesis, which broke out as a standalone luxury brand in November.
Full article by Auto News : http://www.autonews.com/article/201...plans-electric-car-under-genesis-luxury-brand
 

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Indeed. No way they could have let that go with this whole new line up of vehicles. Ultimately they'll need an SUV and sedan and while there isn't many EV SUV's on the road, the positive response to Tesla's Model X was a very good indication of what the market wants. Now they just need to deliver on it.
 

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Discussion Starter · #3 ·
This is game time right now. The market is changing drastically so a response with something EV under the genesis brand is only going to be natural. It would have been odd if they wouldn't do it
 

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Would be great if Genesis came out with an affordable EV because right now the other two options are Tesla and the BMW i8. Those two models costs more than $100k a pop, not something most people can afford even if they can buy a Genesis vehicle.
 

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Discussion Starter · #5 ·
Exactly. I mean there is affordable options, but nothing that provide that level of luxury and just overall appealing design for that matter. If this could be say sub $55k, it would be amazing.
 
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