A key different automakers including Hyundai have invested in a new start-up company called WayRay. Instead of traditional heads up display this new system projects images directly onto the road in front of you. Hyundai has said they hope to make this kind of technology standard in some of their future models. https://www.autoevolution.com/news/genesis-g80-demo-car-shows-the-wonders-of-augmented-reality-hud-at-ces-2019-131523.html#
