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Genesis just launched an at-home concierge service for the U.S.

"With the launch of Genesis Concierge, Genesis Motor America takes a massive step forward in its delivery of an unparalleled, bespoke guest experience for its customers. The national "white glove" program kicks off May 11, giving customers their own personal concierge to act as a host and guide throughout the process of shopping and buying a new Genesis. The services include the option of at-home test drives and delivery at a location of their choice from participating Genesis retailers."

Here's how the service works (quoted from Genesis USA):
"The dedicated personal shopper will be involved in every touch point of a guest's experience, from the initial welcome to setting up final retail vehicle delivery. The program works hand-in-glove with the brand's digital portals. After a customer signals interest, a concierge will reach out by phone call, text, or e-mail, depending on the guest's preference. From there, the assistant acts as a shopping guide, answering questions about brand models and packages; explaining the complimentary suite of services offered; and directly interfacing with the retailer. The retailer remains integral - the program is designed to enhance the customer/retailer relationship. However, the concierge will continue to serve as the primary contact for customer questions or concerns, and the assistant will follow up even after the vehicle is delivered."
 

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Just booked a "at home" test drive for October when the new 2021 Prestige AWD G80 will be available. Trying to be patient but struggling to contain my excitement. I think my 2016 AWD G80 is the best but can't wait for the 2021 to up the bar. Here in Canada we've had the concierge service for a few years.
 
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