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Most people I know that have driven it rave about the design, performance and smoothness, and that's what stood out here, it's sort of what the market of buyers going after it want. Since they already know tech isn't going to be top of the line but in line with the overall industry standard.

Now this has me wondering what they'll achieve with a production sports sedan and even a sedan above the G80.
 

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The Genesis G80 is just a great all around luxury car and the few reviews I've watched or read about has touted the car's smooth drive and exceptional handling. I don't really care about the rear seat space since it's mostly going to be me and occasionally one more but the driver side will make driving anything but a chore. Was hoping they would have their own dealerships split but it's fine for now.
 

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Price and overall cost is another key angle they target. It's sort of like what you get from Lexus, but a bit less (although they're improving) but not nearly the cost that comes with it, since Lexus and even Infiniti are stepping more into German luxury vehicle range.
 

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It's not often you find performance and fuel economy. You get 29 mpg highway and that's not bad for a luxury sedan.
They also mentioned the interior size of the G80. I originally thought it would be a bit cramped back there but that doesn't seem to be the case.
 

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Then there's also the fact it helps in winter and bad driving conditions, goes a long way in marketing and giving consumers more confidence behind the wheel in those conditions.

If we see an N performance version then AWD might be a must.
 

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Unless they're able to control it in a way that does less damage to fuel economy. Their buyers are budget minded folks so I think that's something they'll be looking into. Much different crowd than say those into M cars or AMG cars.
 
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