Genesis G80 Forum - View Single Post - Genesis a good name for the brand?
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post #2 of (permalink) Old 05-05-2017, 02:39 PM
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Join Date: May 2016
Posts: 149
I think the opposite. Doesn't seem more difficult than it had to be but rather much easier than it could have been. Instead of developing a new name that was unfamiliar to the brand (Hyundai) and having people adapt to that and make the reference, they went with something everyone knows.

The G70, G80, and G90 are just much easier designations than going through different classes like C, E, and S especially if they don't plan on making many iterations of each.
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