Genesis G80 Forum - View Single Post - Genesis a good name for the brand?
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post #1 of (permalink) Old 05-04-2017, 06:22 PM Thread Starter
El Cid
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Join Date: Jan 2017
Posts: 44
Smile Genesis a good name for the brand?

I realize that Hyundai put a lot of research into developing the name for their luxury division, but I wonder if Genesis really is the right one.
For a good while yet, people will get Hyundai Genesis (the car) and Genesis Motors (the division) confused. This will just add to the difficulty in Genesis really establishing itself as a separate luxury brand.
There are a lot of Hyundai Genesis vehicles that have the Genesis logo on them instead of the H.
When Toyota came out with Lexus, they did not call it Avalon (top Toyota car). Nissan did not call it's luxury brand Maxima.

Not to sure about model designations either. Lexus has ES, GS and LS primarily; MB has C, E, and S primarily, etc. Then they add numbers for whatever reason.
Genesis has three models, all beginning with G and then 70, 80 or 90, as in Genesis 70, Genesis 80 and Genesis 90. Was that their intent?

Just seems to me that Hyundai has made their transition attempt more difficult than it had to be.
Just wondering here.
Happy Motoring!
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