Starting prices have been confirmed for the 2017 Genesis G80. Seems like with the new badge, and being of it's own brand, they felt the need to bump the price a bit from it's Hyundai predecessor.
Starting at $42,350, which is $2,650 more than what it was when it was a "Hyundai".
But, you do get a bit more in the standard list of equipment and accessories that were optional before.
The bulk of this newly standard equipment falls under the active-safety umbrella, as the base G80 comes with automatic emergency braking, blind-spot monitoring, lane-keeping assist, and adaptive cruise control. All these systems were optional on the outgoing Hyundai but required adding pricey option packages that drove the price up to $47,100. Apple CarPlay and Android Auto capability also are new additions to the standard equipment list.
Genesis has rejiggered option packages a bit, with the G80 3.8 offering a $4750 Premium package (which includes a panoramic sunroof, a Lexicon surround-sound audio system, ventilated front seats, and a power rear sunshade) and a $4200 Ultimate package (with fancier leather, matte-wood trim, a head-up display, and a power trunklid, among other items) that can be added on top of the Premium package. Strangely, the Ultimate package’s larger, 9.2-inch touchscreen precludes the availability of Android Auto and Apple CarPlay, meaning that tech-savvy buyers will want to avoid this option. The V-8-powered G80 5.0, which costs $55,500 (just $700 more than last year’s Hyundai Genesis 5.0), comes only as a fully loaded model with the Ultimate package, and also gains 19-inch wheels and quad exhausts to set it apart visually.
Looking at it stacked against it's competitors however, does place the G80 at a really competitive range.
Audi A6 starting at $47,125
Cadillac CTS starting at $46,555
Mercedes-Benz E-Class starting at $53,575